Khushal Singh

Increased customization adoption by 5% (from 4% to 9%) through enhanced upsell features on Café SKUs, boosting cart value and user satisfaction.

Achieved a 12% boost in hybrid orders by identifying drop-off points and enabling cross-category combo placements.

Improved Add to Cart (ATC) rate by 9% via menu restructuring, introducing logical subcategories and re-ranking Café products based on CTR, ATC %, and peak ordering hours.

Drove 10-14% uplift in Gross Profit Per Order (GPPO) for customized orders by correlating item-level variations with GPPO data, optimizing purchase funnel visibility.

Boosted Click-Through Rate (CTR) by 15% on Café search banners through designing and testing animated creatives for generic terms, increasing product visibility and session engagement.

Executed over 20 A/B tests across FTB, ELC, and Active cohorts to identify best-performing UI constructs and discount types, aligning experiments with user behavior and intent.

Collaborated directly with the founder to define product roadmap and key features for a real estate CRM.

Led the revamp of the admin dashboard, enhancing intuitiveness and data-driven capabilities.

Launched critical features including project pages, interactive maps, campaign tools, and smart notifications.

Improved lead conversion rates and shortened the sales cycle, specifically for Non-Resident Indian (NRI) customers.

Developed competitor analysis reports and successfully pitched Minimum Viable Product (MVP) features for upcoming releases.

Enhanced platform UX, increasing engagement by 15% from over 500 active users.

Reduced customer complaints by 10% by identifying and resolving key pain points based on user feedback.

Improved backend performance, resulting in 20% faster load times for the platform.

Contributed to improved SEO ranking and online visibility through strategic page optimization efforts.